Preparation
01 · Define the purpose
- Establish the objective of the activity:
- Explore creative solutions?
- Identify potential risks?
- Visualize future opportunities?
02 · Prepare materials
- Cards with pre-defined "What if...?" questions or space for participants to create their own.
- Flip charts, whiteboards, or digital tools to collect responses.
- Markers or sticky notes to record ideas.
03 · Set up the space
- In-person: Arrange tables or work areas for small groups.
- Virtual: Use digital platforms for collaborative work.
04 · Define initial questions
- Prepare example questions to inspire participants, such as:
- "What if we doubled our budget?"
- "What if we eliminated a key step in the process?"
Step-by-step instructions
1
Introduction to the purpose
- Explain the objective of the activity and how "What if...?" questions can help explore new perspectives.
2
Presentation of initial questions
- Provide predefined questions related to the topic or problem.
- Optional: Allow participants to create their own hypothetical questions.
3
Work in small groups
- Divide participants into groups of 4-6 people.
- Assign one or more questions to each group, asking them to discuss and generate creative responses or solutions.
Materials
Cards with questions or space to write them.
Whiteboards, flip charts, or digital tools to record ideas.
Markers or devices for writing.
Practical recommendations
Provide inspiring examples
Start with creative questions to motivate participants.
Encourage diversity
Ensure that groups include different perspectives and experiences.
Focus ideas
Encourage participants to connect their responses with concrete objectives.
Inspiration
Examples of "What if" questions:
- What if we doubled our budget?
- What if we eliminated a key step in the process?
- What if we had access to advanced technology?
- What if we involved more people in decision-making?
- What if we had no time constraints?
- What if everything was done automatically?
- What if we cut costs in half?
- What if we removed all current barriers?
- What if we prioritized only one goal at a time?
- What if our target audience completely changed?
- What if we took a completely opposite approach?
- What if we worked in smaller teams?
- What if we could collaborate with our competitors?
- What if we implemented ideas without analyzing them first?
- What if we limited our resources to encourage creativity?





