Preparation
01 · Define the purpose
- Identify the objective of the workshop: Is it to solve a specific problem, design a product/service, or explore new opportunities?
02 · Select creativity tools
- Decide which innovation techniques to use (e.g., brainstorming, SCAMPER, design thinking).
03 · Gather necessary materials
- Paper, posters, sticky notes, markers.
- Optional digital tools such as Miro, MURAL, or Canva.
- Inspirational examples, such as success stories or relevant trends.
04 · Set up the space
- Prepare a comfortable and flexible environment that encourages creativity, with tables, whiteboards, or panels to showcase ideas.
- If online, use collaborative platforms and share access links in advance.
05 · Form teams
- Divide participants into small, diverse groups to maximize perspectives.
Step-by-step instructions
1
Introduce the purpose
- Explain the workshop’s objective and its importance in addressing the chosen challenge or topic.
- Set basic rules: respect ideas, encourage participation, and maintain a creative mindset.
2
Present the challenge or problem
- Outline the workshop’s central theme, highlighting key aspects to address.
- Provide relevant context, such as background information, constraints, and expected goals.
3
Idea generation activities
- Facilitate one or more creative activities to stimulate innovative thinking. Examples:
- Brainstorming: Generate a large number of ideas without judgment.
- SCAMPER: Explore possible solutions by modifying existing elements.
- Mind mapping: Visually organize concepts and relationships.
4
Idea selection and development
- Teams choose the most promising ideas based on criteria such as feasibility, originality, or impact.
- Guide participants in developing these ideas in greater detail.
5
Rapid prototyping (optional)
- Encourage teams to create simple prototypes representing their proposed solutions (e.g., sketches, models, presentations).
6
Presentation and feedback
- Each team presents its idea to the group, explaining how it addresses the challenge.
- Other participants provide constructive feedback to refine the proposals.
7
Reflection and next steps
- Facilitate a discussion on the process:
- What innovative ideas emerged?
- What did participants learn from teamwork?
- How could the developed proposals be implemented?
8
Closing and recognition
- Summarize key learnings and celebrate the creativity and effort of participants.
Materials
Paper, sticky notes, markers, whiteboards, or flip charts.
Materials for rapid prototyping (cardboard, scissors, glue, etc.).
Electronic devices if it's a digital workshop.
Digital tools
Platforms
For virtual sessions or collaborative documentation.
Practical recommendations
Foster a safe environment
Ensure all ideas are respected and considered.
Provide inspiration
Share past examples or trends to motivate new ideas.
Guide without limiting
Facilitate the process without imposing specific directions.
Encourage experimentation
Motivate participants to explore unconventional ideas.
Document the results
Save photos, notes, and prototypes for future reference.
