Activities for Ideation and Problem Solving

Group ideation and problem solving

From problem to proposal — one the group will actually implement

Most groups arrive at an ideation workshop with the problem poorly defined and leave with too many ideas and no clear next step. The result: no one knows what to do on Monday. This collection organizes the complete process: understand the problem deeply before searching for solutions, generate ideas with structure, converge without the loudest voice winning, and close with a plan that has an owner and a deadline.

Who is this collection for?

  • Corporate Trainers facilitating innovation workshops
  • Design Sprint facilitators and creative process leaders
  • Team leaders with a concrete problem to solve collaboratively
  • Consultants supporting improvement or transformation processes

Deep Problem Understanding

The most common mistake in ideation workshops is jumping to solutions before understanding the problem. When a group starts generating ideas without exploring what's actually causing the situation — or without looking at the problem from the perspective of those who live it — they end up solving the symptom instead of the cause, or designing solutions nobody will use. This phase invests time in understanding before creating.

Problem Framing and Reframing

How a problem is framed determines what kinds of solutions appear. A problem framed too narrowly produces incremental solutions; one framed too broadly produces nothing actionable. This phase works on the question before searching for the answer: it turns the problem into an invitation to create, and explores different angles to make sure the group is solving the right thing.

Divergent Idea Generation

The divergent phase has one rule: quantity before quality. Judgment kills creativity; wild ideas generate good ones. The activities in this phase are designed to get the group producing the highest possible volume of ideas in the shortest time — moving past obvious thinking and activating unexpected connections. Selection comes later. Here, the goal is to fill the board.

Exploration and Enrichment

Before converging, it's worth taking ideas to a richer level: mixing them, combining them, exposing them to other perspectives, and borrowing inspiration from different contexts. This phase doesn't generate ideas from scratch — it works with what's already on the table to deepen it, cross-pollinate it, and find combinations nobody had seen yet. It's where individual ideas become collective proposals.

Convergence and Selection

After divergence, the group has too many ideas to move forward with all of them. Convergence is the process of going from many possibilities to a few solid proposals. It needs to be done with method: first cluster what's similar, then evaluate with explicit criteria, and choose using mechanisms that distribute decision-making power among all participants — not among those who talk the most.

Development and Prototyping

A selected idea is not yet a proposal. Rapid prototyping is the process of making the idea tangible — a sketch, a storyboard, a paper mockup, a role play — so the group can see it, discuss it, and improve it before committing resources. A rough prototype that can be improved is infinitely more useful than a brilliant concept nobody can touch.

Validation and Risk Management

Before committing to a proposal, it's worth trying to break it. Prospective risk analysis is not pessimism — it's the process by which the group identifies what could go wrong while they can still do something about it. A proposal that survives pre-mortem scrutiny is a more robust proposal with stronger team buy-in.

Action Plan and Commitments

The workshop ends when someone knows clearly what they're doing, by when, and how we'll know it happened. Without this phase, the best ideas in the world go to sleep in a photo of the whiteboard. Action activities turn the selected proposal into concrete steps, assign ownership, and create the follow-through mechanisms that transform the session into real movement.

Keys to an ideation workshop that produces real results

1. A poorly defined problem is enemy number one

Most ideation workshops fail before they begin: the group arrives with a problem framed as a symptom ("we need more sales", "communication is bad") instead of a cause. Spending 20 minutes reframing the problem with a well-built How Might We is worth more than an hour of brainstorming on the wrong problem.

2. Separating divergence from convergence isn't a trick — it's the difference

When a group generates ideas and evaluates them at the same time, critical thinking kills ideas before they're born. The rule is simple: during divergence, everything is allowed and nothing gets discarded. Evaluation has its own moment, with explicit criteria. Mixing the two modes is the recipe for ending up with the safest, most boring ideas.

3. Volume of ideas matters

The first idea anyone generates is rarely their best — it's their most obvious. Good ideas appear after the obvious ones have been exhausted. That's why rapid ideation techniques (Crazy 8, Speed Storming) force the group to go beyond the first thought. The goal isn't to have ten ideas; it's to have fifty so you can choose the three best.

4. Convergence needs criteria, not popularity contests

Without explicit criteria, groups choose ideas presented by whoever has the most authority or the most eloquence. The best convergence methods — impact/feasibility scale, NGT, heat map — work because they make each person's judgment visible separately before the group discusses. That protects good ideas from timid groups and bad ideas from compliant ones.

5. Without an owner and a date, it's not a plan

At the end of any ideation workshop, someone needs to leave with their name on something concrete. "We're going to explore this" is a statement of intent; "Maria presents the prototype next Thursday" is a commitment. The workshop close must produce verifiable commitments, not diffuse enthusiasm.